Marketing Norway Research Paper Example | Topics and Well Written Essays - 500 words

Marketing Norway - Research Paper Example In Norway, the political system is structured in such a manner that it respects the freedom of expression of its citizens and the right of each citizen to enjoy civil liberty and human rights. Judicial, legislative, and executive setups of the country work in their own jurisdictions so that the authority of these three core elements of the state does not collide at any point in time. Norway’s government is considered as an important contributor towards global politics, and its suggestion and recommendations are a part of international charters pertaining to peace, consumer rights, civil laws, criminal enquiries and etc. (Ebsco, 2009). Norway is also an important ally of NATO and the reputation of the country in international peacekeeping missions is inevitable. Keeping the reputation of Norwegian government in the international and national politics, it can be asserted that the government structure of the country is reliable and not considered as being an economy friendly setu p which does not impose unnecessary legislation on the restriction of business activities in the country (Ebsco, 2011). A potential market for ARIO in Norway would be could be those areas, which have a high concentration of youth population and tourists. Basically, main shopping areas or centers in the main cities of Norway can be considered as its targeted areas. In these areas, higher population of youth would mean that ARIO’s outlet should be located near a university, college, dorm or a hostel. Moreover, theme parks and tourist destinations also receive a large number of youth tourists and travellers. Keeping this in view, the major cities of Norway where universities and other educational institutions are located are suitable for the company. These cities include Alesund, Bergen, Drammen, Oslo, Alta, Hamar, Levangar and Trondheim (DataMonitor, 2011). Oslo is the capital of Norway and the biggest tourist destination in the country. In addition, a majority of Norwegian