Postmodernism and Andy Warhol Essay Example | Topics and Well Written Essays - 750 words

Postmodernism and Andy Warhol - Essay Example The essay "Postmodernism and Andy Warhol" analyzes postmodernism and Andy Warhol. Andy Warhol began to revolutionize his artistic stance as well, transforming from a plain commercial illustrator to a world-class artist that he has been known for. The last decades towards the end of the twentieth century saw a great increase in the mass consumption of goods and services, starting from the post-war 1950’s to the 1970’s. This ushered in a new period generally dubbed as the postmodern era. Postmodernism draws its ideals from a set of critical and strategic practices utilizing forms and concepts such as difference, repetition, and hyper reality to undermine other concepts such as presence, identity, historical progress, and the univocity of meaning. The term was first used to exemplify the experimental movements in architecture, the western arts, and cultural development at large. This highlights the shift within society, from individuals as producers to individuals as consu mers. Postmodernists argue that there is no such thing as certainty, and thus, stress is sited on the significance of individualism. It is noted that with the advent of new technologies and media in the last decades of the 20th century, â€Å"the death of emotions† had facilitated a culture that is based on fragmented subjectivity. It is in this revolution of capitalist culture that Andy Warhol had founded his art on. His artworks were based on the absorption of images in its own, thus, the replica is not seen as indifferent to the reference.