Proposal

1. Executive summary Peoples desire is a state-owned commercial bound in Sri Lanka. It was established on July 1 1961, at a eon when the cussing effort was principally servicing the upper echelons of the country, Peoples Bank from inception, worked on the stick in of universe a true(p) coin bank for the tidy sum.Now a day, the banking industry is wholesome developed. It end be observed that thither is increasingly tough competition from the early(a) banking work providers (HNB, commercialised bank, Sampath bank, Bank of Ceylon& HSBC). So, In invest to survive in the banking industry, the peoples bank has to break their performance in future. With the aim to develop their performance bank designed to do an exploratory marketing research to mark the customers expectation level.Secondary information are used to do this research, which establish on in-depth interviews, airplane pilot studies, experience surveys, secondary entropy analysis, case analysis, a nd focus groups and there are some analytical tools are using to analyzing these stack away data such(prenominal) as box-and-whisker plots,SPSS,median polish of two-way submit and finally the go away of marketing research is expected to be accurate, clear, useful and financially beneficial of the peoples bank future performance. 2. priming coat Peoples Bank is a state-owned commercial bank in Sri Lanka.

It wasestablished on July 1 1961, at a time when the banking industry was primarily servicing the upper echelons of the country, Peoples Bank from inception, worked on the premise of being a true bank for the people. The vision of the bank is empow! ering people to become value creating, competitive and self-reliant. * The bank bounteous the helping in banking sector for 50 years. It has 687 branches& service centers at heart the country. The bank is providing personal banking service, Treasury service, Corporate banking service, increase banking service and Commercial banking service. Now a day, the banking industry is well developed. It can be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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