Green Ox

UV0787 GREEN OX Overview In the fall of 2003, the saucy products category of Palmer capital of Mississippi, Inc., a Cincinnati-based fare and beverage manufacturer, successfully amend a proficiency for dissolving common antioxidants such as Vitamin E and Selenium into juicy-glucose beverages. The result was a new note of hand of sports beverages with the added benefit of antioxidants. While the medical community was ut nearly from accordant in their opinion of the benefits of antioxidants, some reputable studies joined the character of these vitamins and minerals to a reduced risk of certain types of cancers. lifelike food stores, health food stores, drug stores, and even received market retailers often carried antioxidant pills. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop original box for this new product. AccuityBrand recommended the name colour Ox for the new beverag e, and aft(prenominal) a short discussion with management that name was adopted. promptly Palmer Jackson needed to own several important decisions well-nigh the introduction of greens Ox. Palmer Jackson hired Marketing Studies Incorporated, a well-respected marketing research firm, to subject on this product and to yield some basic rivalrous intelligence.

Management believed that the main competitors for Green Ox were other found sports drinks and some ve take aimable juices, most notably V7. There too appeared to be some amazingly strong interest among those who currently bargain for antioxidants in pill form. Research conducted by Marketing! Studies, Inc., indicated that up to 10% of the large number who purchased antioxidants in pill form would be elicit in obtaining these vitamins and minerals from a beverage rather than from a pill.1 1 Because the vegetables that make up V7 contain a significant amount of Vitamins A and C, V7 is high in natural antioxidants. V7 beverages are an excellent root system of antioxidant vitamins and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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